So, hello everyone. I must admit, I am guilty. I tend to approach my blog updates in bursts. While I explain this trend away by thinking, “it’s ok, while I’m not blogging I’m thinking up all sorts of fantastic topics to blog about” – almost a “refilling” of the creative pool if you will (thank you Julia Cameron’s The Artist’s Way). It doesn’t help anyone that’s following Decoding Design. I feel as if I should strive for a smidge of consistency with my posts. This is my entrance to the path of posting potential (how’s THAT for alliteration).
Speaking of followers, it turns out through a recent discussion that I have at least two people following this blog. It was surprising and exciting to hear that someone has liked what I’ve been writing about enough to bring it up in conversation and recommend my site to their friends. Instantly, my “message in a bottle” attitude towards the blog changed as I was faced with an actual reader. My electronic world instantly got a lot more personal- and addicting.
Our conversation centered around the business of running a small design firm. This is a topic of which I can speak at length. For the past 3.5 years, it has been really the only professional thought in my head. As we discussed the initial pitfalls of starting, marketing strategies, and design inspiration, it dawned on me that I was approaching another blog topic. I have found three books that have proved to be invaluable resources to the young design entrepreneur.
The first, already highlighted above, is The Artist’s Way by Julia Cameron. For me, this book strikes at my creative heart. It’s intended to unblock blocked artists, and while being a bit “new agey” in its telling, it was the first book that didn’t approach creativity as some kind of willful, powerful, fickle force boiling in some people but not others, that can’t be understood or reasoned with. Instead, Cameron treated it as a skill to be developed and harnessed. I highly recommend it to people that rely on creativity in any way.
The second, is The Millionaire Mind, by Thomas Stanley. This is the business book that has made the most sense to me. I can’t recommend this book highly enough as in each chapter there immediately identical problems, solutions, and concerns that I’ve encountered in my business. Plus, being about Millionaires, it makes you feel like it’s all possible. I re-read it often.
The last book is The Art of Innovation by Tom Kelley with Jonathan Littman. This book pulled the lessons of the first two works together and showed how they could be incorporated into a design studio. It chronicles the conception of IDEO – a prominent industrial design consultancy – and attempts to explain their corporate culture. This is the book that made me want to go back to school and start my own firm.
So, thus begins another blogging burst. While other posts I’ve made have included valuable insights, stories, jokes, and inspiration, I feel that this post is by far the most powerful. These are books that changed my life. They helped in a large way to put me on the path I’m on and so far, it’s working out. We’ll see what the future brings, but if you have any inclination to go into the design business, I can’t recommend, and thank, these authors and works enough.


